Tips n Tricks

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Tips n Tricks

What type of speakers?

If the ceiling in your premises consists of an acoustic tile ceiling and your preference is to have the BGM speakers recessed flush in that ceiling, you will require music speakers with backcan, tile bridge and C-ring to safely secure the speaker placement.

If you have an open ceiling or high ceiling consider our stylish pendant mount speaker fittings relevant to your décor.

Speaker Wiring

When installing speakers it is vital to ensure speaker polarity is maintained from amplifier throughout the speaker system wiring connections.

For low impedance speaker connections to the amplifier output, the red sleeve cable is usually positive (+) and white or black is negative (-)

For high Impedance 100volt speaker connections, where there may be multiple speakers on the one speaker cable. At the amplifier end the red sleeve cable connects to 100volt terminal as positive and white or black connects to the COM terminal as negative. Each ceiling speaker may may have a selectable dial to determine wattage

Sound Advice

  • Keep speakers away from the POS or transaction area
  • Play music content relevant to your customer profile.
  • Set BGM volume at a comfortable to customers level.
  • Ensure your music player is set at least 80% volume.
  • Then, adjust the amplifier volume accordingly.

Retail Audio 2021 onwards

The power of audio to influence behaviour has been known for decades.

The impact of audio is so powerful there’s a whole field of study devoted to it, known as psychoacoustics, this science explores how people perceive and respond to various sounds.

Here’s some ways retailers are using audio to enhance their customers’ in-store experience.

The psychology of audio

There’s no debate that audio influences behaviour. Buying decisions occur in the subconscious, with our conscious thoughts justifying the buying decision, so we want to target the subconscious, audio is a very effective method for influencing us at a subconscious level, so we therefore influence mood.

While retailers use this to drive sales, there are other benefits, like branding message, customer experience and staff satisfaction.

Health fund Bupa’s dental and optical stores, for example, play music in reception areas and some treatment rooms, with the aim of creating a pleasing environment for customers and staff.

Sounds engaging

Some stores are using the audio experience to interact with customers. For example, clients can give a thumbs up or a thumbs down to songs, influencing the store’s playlist. This strategy involves customer engagement, which can open the way for social media engagement, thumbs up, reviews etc.

The quality of distributed and commercial audio continues to improve. Once upon a time, venues, schools or business used audio systems that were originally intended to be for fire evacuations, bells or announcements.

Now we have hip well-marketed brands, competing with technology driven initiatives to stimulate customised music solutions relevant to your customer. Retailers are becoming savvier about what music and the digital era can do for them.

Quality first

Shopping centres often buy the cheapest speakers they can when setting up. However, we’ve seen retailers spending more on good quality in-ceiling and on-wall speakers because the difference is chalk and cheese.

One of the biggest changes is the rise of wireless streaming. It gives retailers the ability to link to things like Spotify or Apple Music, so they can create playlists that aren’t limited to tracks constantly going round and round in a circle.

It also averts any risk of playing your competitors’ advertising in your store. I was in a Harvey Norman store and heard an advert for Bing Lee, it just means that it’s easier to control your customers listening habits.

Systems like those by Bluesound allow you to stream perfectly and it can all be driven off a mobile phone.

Wireless opportunity

While wireless streaming has been around for a few years, only 5-10 per cent of retailers are using it. There’s still a huge way to go, it’s just about making retailers and the businesses aware, which is where we come in.

Speaker quality is another crucial factor for the customer’s audio experience, as is individual differences in the perception of sound. Sure, everybody’s got a different ear, you and I can listen to exactly the same speaker, exactly the same song, and hear it differently because our ears are different. It’s just about making sure store designers are aware of that.

A set of JBL in-ceiling speakers will sound very different to a set of Bose or Australian Monitor, and it’s all down to the taste of the retailer and most importantly, the taste of the patron listening to it.

The key thing is getting the balance right between quality sound and its value.


How we can help

Commercial Sound

Find the perfect fit for your business.

Every business is different and requirements will vary with every environment. With ever evolving speaker technology you may need less than you think. Its worth a conversation to determine requirements.

What type of business do you have?

There’s an appropriate sound solution available for any commercial environment today. Emerging technologies include wireless speakers, invisible speakers, network speakers and miniature amplification. Let’s discuss your application….

Our Solutions

You know how hard it is to attract customers to your store. Sustain them in store with a welcoming ambience that evokes browsing curiosity and engagement.

Cafe by day, restaurant/bar by dusk… let your patrons enjoy a sustaining ambience with audio systems exhibiting awesome musical detail at even moderate volume level.

Present your congregation with a refreshed audio clarity for greater engagement and participation.

High roof warehouse business premises present no problem in covering with high quality audio. New speaker technologies have emerged that cover greater areas, with smaller fixtures and saving labour costs on traditional multiple speaker installations. Talk to us… advice is free.

Stimulate your team with a distributed audio system for all any any part of your space. Improve focus and productivity with a comfortable BGM ambience.

DIY Friendly

Unique, custom-calibrated, quality sound systems delivered to your door to connect and operate straight out of the box.

Awesome Sound

Our systems come how they are meant to sound. Pre-calibrated for optimum sound quality.

30 Years Experience

30 years distinguished experience in Retail / Commercial / Hospitality / Worship / Education / Performance sound and visual system design and installs

Catered To You

Unique to Kirby Productions; we design systems according to your requirements and briefs. We acknowledge fidelity in the music playback provides an engaging ambience and adds quality and value to your offering.

More about Kirby Productions

Hi, I'm Brian Kirby...
I've been obsessed with the pursuit of quality sound for over 35 years as a musician, producer and AV technician. Although technically trained, I'm not an acoustic are.

We all have digital music in our daily lives… we know what is great sound is and in our team, we know how to provide it for you. We operate at the intersection of where value meets quality, in every project we undertake. Lets get connected.

Find out More
Brian Kirby

Sound System Specialist Sound Solutions

Sydney & Across Australia

As the leading Sound Specialist in Sydney, Kirby Productions provides specialist sound solutions across Australia, including Melbourne, Perth, Adelaide and Brisbane.

All of our sound solutions are customised specifically for each client, optimised for perfect sound clarity and are ready to go - right out of the box. With more than 30 years’ experience in retail and commercial sound, we have the experience, knowledge and the passion to give you a quality sound system tailored tailored to your requirements.

The benefits of comfortable sound:

  • Better detail in the playback at even moderate volume
  • Welcoming ambience, engaging, sustaining and comfortable.
  • Quality sound illuminates quality surroundings.
  • Quality sound magnifies value in prices
  • Custom solution at value price to exceed expectations

Retail Store Sound Systems

Shoppers appreciate good quality music when they are in retail stores and a high quality retail store sound system that is customised to your specific needs will help with customer engagement. Our multi-zone solutions are perfect for large retail stores.

Restaurant, Café & Coffee Shop Sound Systems

For restaurants, cafés and coffee shops, one of your priorities is a sound solution that offers high performance background music, whilst not interfering with your customer’s conversations. Our pre-configured hospitality sound systems provide ease of use and exceptional audio quality from your playback sources.

Hotel Sound Systems

Our hotel sound systems offer a multi-zone distributed speaker system with paging capabilities and zone control for a variety of sound formats that can be customised for specific areas. These areas include bars, washrooms, kitchens, dining rooms, hallways, reception areas and outside seating, lounging and pool zones.